Following the success of The Men They Couldn’t Hang’s Pledge campaign to fund The Defiant it was clear to Phil Odgers that he would do the same when it came to recording his next solo project. The Men have been held up as an exemplar of how to conduct such a campaign and Phil has possibly taken it to the next level.
Which explains how a quartet of pledgers and one fortunate journalist came to be with Phil and producer James Knight in a studio in Ealing listening to the final mixes of eighteen songs. What was different about both these campaigns was their interactive nature. This wasn’t a case of taking the fans’ money and waiting for the record to come out; pledgers were involved all the way with Phil making videos in his kitchen to keep everyone updated. These involved, among other things, his cat and peeling potatoes. It was the very ordinariness of these films that appealed to supporters and the cat was a big hit. Continue reading Swill and the Pledgers